On paper, Dynamics 365 does everything the customer asks. So does the competition. Deals collapse when customers aren’t confident they understand how their business actually runs today—or what implementing D365 will really change tomorrow.
When process clarity is missing, conversations stay abstract. Risks feel bigger than benefits. Decision-makers hesitate. This is exactly where Mavim supports Microsoft Co-Sell Deals in a decisive advantage.
The Real Challenge Behind Compete Deals
Organizations that start looking beyond their current ERP system usually do so for practical reasons:
- Licensing and add-on costs continue to rise
- Integrations across CRM, ERP
- Analytics become increasingly fragmented.
- Sales, service, and operations operate in silos, with little visibility into how work truly flows end to end.
AI promises sound impressive but often remain disconnected from day-to-day operations.
At the same time, the idea of switching platforms introduces a new kind of risk. Customers are not just asking whether Dynamics 365 is powerful enough. They are asking whether it will support their specific way of working without forcing them into another round of heavy customization.
Without a clear view of current and future business processes, every migration discussion stays theoretical. That is where deals slow down or quietly die.
Where Mavim Changes the Conversation
Mavim is Microsoft’s standard platform for publishing, visualizing, and governing supported business processes. In a competitive ERP scenario (Salesforce, SAP, etc), that changes what you are actually selling.
Instead of positioning Dynamics 365 as a collection of features, Mavim allows sellers to present it as a structured, transparent transformation path. Customers no longer have to imagine how things might work. They can see it.
Check more on Microsoft & Mavim Partnerships.
Moving from Feature Comparisons to Process Confidence
Feature-by-feature comparisons rarely create confidence. They create debate. Mavim shifts the focus to something far more concrete: how the customer’s business operates today and how Dynamics supports that reality.
Using Mavim, it is possible to visualize the current-state end-to-end processes, map those processes directly to the Microsoft Business Process Catalog, and clearly show where Dynamics works out of the box and where gaps exist. This reframes the discussion from “Can Dynamics do this?” to “This is how your business runs, and this is how Dynamics supports it.”
In a compete deal, that level of clarity is disarming. It replaces assumptions with evidence and reduces emotional resistance to change.
Making Dynamics 365 Feel Like The Safe Choice
Fit to Standard Becomes Tangible
One of the strongest objections in ERP migrations is the fear of repeating history. Customers worry they will end up rebuilding layers of customization they are trying to escape.
Mavim addresses this concern head-on. Standard Dynamics processes can be shown at a detailed level, non-standard customizations are identified early, and teams can clearly distinguish true business differentiators from legacy complexity that no longer adds value.
Fit to standard stops being a slogan and becomes a visual, shared understanding. This makes the idea of change feel controlled rather than risky.
Why This Matters for Microsoft Sales Motions
Faster Envisioning and Stronger Business Cases
Early deal stages often stall because requirements remain vague. Mavim removes that ambiguity by creating a shared language between business stakeholders, IT, and partners, all grounded in real operational flows.
This leads to cleaner opportunity qualification, more confident executive conversations, and a much stronger foundation for ECIF or envisioning funding. Instead of selling a future state in isolation, sellers anchor the business case in how the organization actually works today.
Winning the Deal and Protecting Delivery
Many ERP migrations fail after the contract is signed, not before. That failure creates churn risk and damages long-term customer trust.
Mavim aligns naturally with Microsoft Success by Design by making risks visible before implementation starts, clarifying governance and ownership early, and defining process scope in a way that carries from sales into delivery. The result is a reusable transformation blueprint that connects pre-sales decisions directly to implementation success.
This helps Microsoft sellers do more than win deals. It helps them protect customer outcomes long after go-live.
Why Partners Perform Better with Mavim Involved
In competitive scenarios, Partners/ISVs are often asked a difficult question: how will this Dynamics implementation be different from what we experienced before?
Mavim gives partners a clear answer. They can extend Microsoft’s standard processes with their own intellectual property, show industry-specific value in a structured way, and avoid unnecessary customization while still differentiating their approach.
For sellers, this reduces delivery risk and increases confidence in the partner ecosystem, which is often a deciding factor in Compete deals.
The Bottom Line for Co-Sell Opportunities
When organizations move away from their current ERP, they are not just replacing a CRM. They are rethinking how their business operates end to end.
Mavim enables Microsoft to lead with process instead of product, reduce migration anxiety, differentiate Dynamics 365 beyond licensing and AI promises, and win competitive deals with clarity and confidence.
For a deeper look at how this translates into tangible value for partners in the Dynamics ecosystem, you're welcome to experience our Free Trial on Microsoft's Marketplace